NPR gives recorders to people who might not otherwise have their stories told , and they keep audio diaries for several months. They then work with NPR producers to turn their recordings into incredible stories that run on ATC.
“The atomic unit of consumption for existing media is almost always disrupted by emerging media. Changing the basic unit of content consumption is a challenge, but also an opportunity. Treating the article as the atomic unit of consumption online has several powerful consequences. When producing an article for online news, the publisher must assume that a reader may be viewing this article on its own, independent of the rest of the publication. To make an article effective in a standalone setting requires providing sufficient context for first-time readers, while clearly calling out the latest information for those following a story over time. It also requires a different approach to monetization: each individual article should be self-sustaining. These types of changes will require innovation and experimentation in how news is delivered online, and how advertising can support it.
— Testimony of Marissa Mayer (pdf)
Vice President, Search Products and User Experience
Senate Committee on Commerce, Science, and Transportation
Subcommittee on Communications, Technology, and the Internet
Hearing on “The Future of Journalism”
May 6, 2009”—graceified, The atomic unit of consumption for existing media…
“It sounds impressive: twelve thousand people. But the challenge was not persuading them to sign up. It was figuring out what they were willing and able to do after that, and then cost-effectively coordinating their efforts so that they added up to real journalism.”—Get Off the Bus : CJR
Look at the cool shiznat they did. It’s one way to show lots of people in one big place. And it got me interested in the possibilities of cutouts and how to show an aggregate of info and data in an engaging way… good for showing celebrities and faces of many.